For newbies, one of the most difficult obstacle to overcome is building a website. I have to admit that this obstacle has stopped me from starting my own information product business for more than 2 years! I finally woke up one morning and decided that I must learn how to build my website if I want to sell my products. It took me quite a while to learn the basics of creating a website, but the reward is tremendous. Of course, if you can afford it, you can save yourself time and trouble by hiring a professional website designer. However, for most newbies with a tight budget, learning to do it yourself is the way to go. Here are some simples steps to start:

 

Give your website a Name and a Home.

Think of a domain name which describes your products as clearly as possible. Try to keep it short and catchy so that people can easily remember it. Then head over to any domain registrar to buy your domain. The most highly recommended are GoDaddy and Namecheap. Next, you need to give your domain a home on the internet, that is, you need a webhost. There are many webhosts with various packages to suit your need. So shop around.

Create your website.

Now, don’t you think that html is too difficult or time-consuming for you to learn. You don’t even need to know html to create website. For a newbie, WYSIWYG (What-You-See-Is-What-You-Get) html editors is perfect. There are many free html editors available and you need to find one which suit your needs. I use Nvu and love it! It can be downloaded free from the internet. It works just like a text editor, such as Microsoft Word. If you know how to use a text editor, you will be able to learn how to use an html editor in no time.

To sell your information product, you do not need an extensive website. All you need is a simple minisite. Minisites have been proven time and again to be the best way to sell an information product. So simplicity is the key here. You don’t need a flashy websites with elaborate graphics. Don’t waste your time learning how to design fancy graphics and banners. Fancy graphics do not sell, your sales letter does. In fact, you avoid adding unnecessary ads or banners on your website to avoid readers being distracted from your sales page. When a prospective buyer reaches your page, you want them to focus on your sales page.

Your simple one-page website will consist of your sales page with a attractive headline, a header of your webpage, an image of your product, and a order button. Besides the sales page, you will need to create a thank you page with your download link of the product. These are what the most basic minisite consists of. To pull even more profits, you can add an opt-in page from autoresponder to follow up with your prospective buyers.

 

Look out for Part 2 on Building a Money Pulling Minisite in my next post.